![]() ![]() Read the directions on the package and gather the tools you need beforehand (including a timer, brushes, etc.) in the bathroom so you’re not scrambling around while dye is on your hair. Shampoo a few days before and don’t put in any styling products. When you’re doing your own dye, keep it simple. Picking a color that is too dark is going to leave your hair looking unnaturally “inky” and too light runs the risk of turning your hair orange, she says. Anything more drastic is difficult to achieve on your own. To achieve that, Nathan recommends choosing a hair dye that’s only a shade or two darker than your natural hair or one shade lighter. If you’re trying to dye your hair a candy color that’s one thing (and requires more steps), but the average guy wants a dye job that looks as natural as possible. “I’ve had more guys call up looking for vivid pastels,” she says as an example. But now there is a big trend toward men becoming more experimental. Traditionally, when most guys considered dying their hair, it was to cover up grays and seamlessly blend in with their natural color, says Deb Rosenberg, lead colorist and AVP of Education at Color & Co. “These are all extremely harsh ingredients that you do not want to use on your hair-and unfortunately, most box dyes contain them.The first thing to consider when picking an at-home hair dye is, duh, what color you want your hair to be. “Check for ingredients like ammonia, metallic salts, and henna,” suggests Dosso. There are also certain ingredients you’ll want to avoid when buying any sort of hair dye. Look for nourishing ingredients like keratin and argan oil to ensure hair won’t be damaged during the dyeing process. Finding a line with a wide range, like the Schwarzkopf IGORA ROYAL Permanent Color Creme, is key to being able to nail your perfect color. “Too dark of a color will be hard to remove from the hair, and too light of a color can cause a 'hot root,’" says Dosso. “It will not cover any percentage of gray hair or lift color.”īefore buying a professional hair color, ask yourself whether the color you’ve selected is the proper level for your hair-you want to make sure it’s not too dark or too light. Meanwhile, semi-permanent hair color “should be used only for refreshing faded out ends and adding shine,” says Dosso. “Demi-permanent color will only cover a low percentage of gray-think someone who is just starting to get strands of gray that they want to cover. “If you have a high percentage of gray or want to lighten your natural hair color, you must use permanent color,” explains Dosso. What to Look for in a Professional Hair Color Brand Coverage Strength He is also the inventor of the midlight technique and brand ambassador for Redken.įelicia Dosso, hair colorist at Nunzio Saviano Salon in NYC. Matt Rez is a celebrity colorist who has worked with Kendall Jenner and Hailey Bieber. He has worked with many high-profile clients, including Miranda Kerr, Victoria Beckham, and Eva Longoria. Reece Walker is a bi-coastal celebrity colorist specializing in blond color work. ![]() And if you're not a pro but just like to know exactly what's being applied to your head, you can ask your stylist about a specific brand of treatment.Īhead are the best professional hair color brands available today. With this in mind, we rounded up standout options that, for the most part, are reserved for color specialists to consider using on their clients. "Pro hair color works on a level and tone system that only a professional knows how to formulate properly," he explains. While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist. ![]() "Depending on what kind of work I'm doing, I change up what I'm using," he tells Byrdie. Celebrity colorist Reece Walker says he uses a medley of professional brands. In any case, if you want the best results, it's worth exploring higher-end formulas. Maybe you're a DIY dye veteran, a salon devotee, a professional stylist, or are new to the world of hair coloring.
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